Copywriting is a process where you use software to deliver your marketing strategy or customer follow up on a continuous basis without the need for human interaction. The automations can occur as often or as little as you choose, and each step can be customised according to the customers interation with the process.
As the digital world evolves, so too does your marketing. One-to one campaigns are now a thing of the past. Writing the perfectly scripted email response to every client interation with an email is not an efficient use of your businesses time. With email marketing software you can shift your marketing efforts from one-on-one to one-to-many.
The Metrics That Matter
Email marketing is far more than just more opens and more clicks, it is about more customers and more sales. The old saying in business that turnover is vanity, profit is sanity and cash in the bank is king can be swung round to email marketing. Opens is vanity, clicks are sanity, more customers and sales are king. Yet so many businesses focus on open rate, which is clearly important, and focus less on nurturing their customers and giving them what they want, when they want it, that leads to more sales.
More Efficient Use Of Time
You know your staff are critical to acquiring and retaining customers, as you ramp up outreach they’ll be stretched thin, why? As your marketing efforts increase, so will the amount of new conversations your staff will need to have to generate new business. If potential new clients don’t receive timely responses because everyone is busy you potentially lose the new client. Your costs will have risen without any additional revenue.
The world has changed, and so have the methods by which we sell products or services to people who want what you’ve got. Clients expect Amazon speed delivery and service! In this new era for business there are more minor details than ever before, all while still making sure everything runs smoothly along “the funnel. It is time to let software do what it does best, and let your staff do what they do best. Automating customer interactions behind the scenes increases efficiency and helps develop happy, spending customers.
Improved Customer Experience
Your customer experience is not just about your marketing, sales or support team, it is about your entire team who interact with your customers. Using software that supports all aspects of your business, providing a holisitc view of your customer has never been more important. Customer experience software that spans email marketing automation, sales automation, CRM and support tools, with the ability to easily connect with other applications your team uses creates is essential.
Copywriting to provide clear and concise copy for blogs, services, marketing material, social media and websites