Blue Fin Diving is a start up scuba diving centre based in South West London. They had started working on a website using Wix and were advised to get in touch with our team to migrate to a Shopify website.

Blue Fin Diving Shopify Website | New Horizon Digital

About The Project

Blue Fin and its founder Jamie Smith have a strong focus on providing exceptional teaching standards and outstanding client experience. Jamie had started building a Wix website himself, and was suggested by a supplier to get in touch with us to develop a Shopify site for the dive centre.

The primary aim was to migrate the existing course content that was on Wix and setup a Shopify ecommerce store to sell around 35 scuba diving brands with around 1500 products.

Jamie was on a time frame, as the dive centre was opening 7 weeks from the initial conversation. The project was completed before the store opened.

Blue Fin Diving Shopify Website | New Horizon Digital

Project Goals


This project was all about creating a great user experience with full ecommerce functionality in a short space of time. Jamie needed a website that represented the standards he holds his business to while training divers, while also having a site that allows great user experience.

Migrate existing content from a Wix website
Develop a Shopify ecommerce store
Train the Blue Fin Diving team to self manage their store
Provide ecommerce strategy support
Blue Fin Diving Shopify Website | New Horizon Digital
Blue Fin Diving Shopify Website | New Horizon Digital

Recreation & Technical Scuba Diving

The first challenge was to ensure that the business looked and felt professional for Blue Fin Diving’s potential new customers. You only get one chance at a first impression, and making sure that when a potential new customer lands on the website it feels professional helps build immediate trust, even if the customer doesn’t know it.

The Results

Full business systems

The website first phase on the website launched within a weeks of our first conversation, with final product and courses being complete within seven weeks. Moving the business to Shopify allowed Jamie to implement a full POS system using his online store as the product feed. Shopify also integrates with Xero, his accounting software, further improving his efficiency of business systems and allowing him to do what he does best, teach scuba diving.

The next phase of the project with Blue Fin Diving is search engine optimisation and email automation. Exciting times for this new scuba diving centre.



Jamie Smith

Working with Alex to build my website was a great experience from start to finish. I couldn’t have asked for more. Alex listened to the brief, took the information on board, and ensured that the website was just what I was looking for. He truly made my vision come to life. He built the website quickly and efficiently offering lots of ideas and potential improvements that could benefit the site.

Throughout the build process any feedback I gave was welcomed and actioned swiftly. Alex’s top priority when building a website is clearly the quality of the site and customer satisfaction. I am so happy with the result, it is far better than I could ever have imagined, especially with the personalised graphics. This service has really taken the entire website to a whole new level! I would highly recommend New Horizon Digital to anyone looking web development and graphic design work.