Dream Divers

MP Consulting Engineers is a structural and civil engineering firm based in Knaresborough, North Yorkshire providing services for national firms including Asda, Lidl, M&S, Wakefield College and more.

About The Project

MP Consulting Engineers is run by Richard Murray and Steve Parker. They approached New Horizon Digital asking if we could help with redesigning their homepage. The site only had three pages when they contacted us. They didn’t rank on Google and they had no idea which direction they wanted their site to go. We ran through website roadmap with Richard and developed a two phase plan for developing the businesses online presence.

Project Goals

Fully Custom Website | Graphics | Portfolio | SEO

This project developed from an initial redesign of the existing sites homepage. The previous website was 3 pages and had less than 100 words per page with no images or graphics. New Horizon Digital proposed a new page layout for a number of pages that would benefit the business. MP Consulting asked us to provide a proposal for how we could develop the site. After an initial proposal a new build was agreed with the framework designed to easily allow for expanision. Phase 1 was the intial rebuild which included Projects. During Phase 2 we introduced a comprehensive Engineering Services section. The Phase 3 is an ongoing SEO strategy that will grow organic traffic over the medium to long term.

Fully customised website
Mobile and tablet optimised
New sections to promote services
Custom funtion to complement projects
Create custom graphics for web and social media
Organic SEO for increased Google rank placement

Fully Customised Website

mp-consulting.co.uk

The primary goals of this project were to provide a platform to promote the engineering services and a range of projects that MP Consulting worked on. The short-term goal was to ensure that the business was properly represented online. The medium to long term goals were for the business growth with organic traffic. Content was critical for this projects success which was provided by Richard Murray one of the Directors and a Chartered Structural Engineer.

The team provided technical images of projects that they have worked on, our graphics team incorporated this into custom graphics for headers for the services. This sped up the deployment of the project and ensured consistency of design throughout the site.

The Results

Generating More Leads

The website was launched in August 2022 after 4 months of development. The original website had 3 pages; we launched the new site with around 20 pages. The core pages included Home, Projects, Careers, Team, and a Contact Us. The original project section launched with around 10 initial projects. This gave the business a platform to grow and develop their online presence.

During Phase 2 we implemented Services section and single service pages, custom header and footer, an advanced tab module for the projects page and incorporated social media into the header and footer. After adding the Services section, we chose to redesign the homepage to allow for better navigation to the services and to complement the new header and footer design.

Phase 3 is an ongoing process of search engine optimisation and continued development of the projects. The services will be keyword optimised for the service and local search. As part of the development MP Consulting are provided with monthly SEO reports to outlining the SERP result progress for the keywords.

 

TESTIMONIAL

Richard Murray

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