Evolutions Edge

Evolutions Edge is a Forex & Crypto website by Dan Lewis. Dan is a skilled crypto investor, forex trader and educator. Since 2019 he has systemised his approach to crypto accumulation and forex investing into the Evolutions Edge Strategy.

About The Project

Dan Lewis is a crypto and forex trader who has been trading since 2019. Since then he has been using the IM Academy trading strategies to develop his trading and investing skills.

Dan has developed a road map to systemise the education he learned through the academy to help others navigate the IM Academy and become a consistent and successful trader. Over this time, Dan developed the the Edge Strategy which combines this knoweldge into one place. The challenge was to get this into a website to allow his team to access the information in an easy way.

Project Goals

Fully Custom Website | Graphics | Custom Function

This project was all about developing the brand identity with a focus on user experience and site functionality. Dan needed a site that had multiple levels of access dependant on the trading strategy the user trades. The user interface was critical for ensuring the user navigated the site. Custom graphics were used to ensure the site was visually appealing as it was educational.

Develop a brand identity and logo
Build a stunning user experience and navigation
Create custom graphics for web and social media
Create interactive functionality to deliver unique content

Forex & Crypto Education Website


The first challenge was building a brand that reflected the business. Sandra had a Facebook page which used SCO.FineArt, her intials and what she does. Our aim was to help build a memorble brand name and web address for her. We found sofineart.co.uk which uses her initials and is a great play on words and build a simple, effective logo.

We then used the logo with the web address to watermark her artwork to protect her work and advertise her brand and website. We also incorporated the artwork into graphics for both Instagram and Facebook posts and stories.

The Results

Generating More Commissions

The website was launched at the 3rd March 2022. Within the first month, the combination of the change in social media strategy and new website has developed a new commission every week.

The new graphics are in place on the site and the watermarked images are being used on social media. The new branding and logo is used in print media and on all artwork.



Daniel Lewis

Working with Alex to build my website was a great experience from start to finish. I couldn’t have asked for more. Alex listened to the brief, took the information on board, and ensured that the website was just what I was looking for. He truly made my vision come to life. He built the website quickly and efficiently offering lots of ideas and potential improvements that could benefit the site.

Throughout the build process any feedback I gave was welcomed and actioned swiftly. Alex’s top priority when building a website is clearly the quality of the site and customer satisfaction. I am so happy with the result, it is far better than I could ever have imagined, especially with the personalised graphics. This service has really taken the entire website to a whole new level! I would highly recommend New Horizon Digital to anyone looking web development and graphic design work.