First Medical Training

First Medical Training offers a comprhensive range of training and medical supplies to businesses. The specialises in dental first aid and CPD trainign and works with thousands of practices in the UK.

About The Project

First Medical Training’s previous website required development by the original designer to update. Every product and edit on the site was billed by the previous web development company. This process meant the development of the businesses online presence was slow and costly.

Christian wanted a website that he and his team could manage and that gave an improved user experience and increased Google rankings.

Project Goals

Ecommerce | Custom Graphics | Copywriting | SEO | Email Automation

This project was all about ensuring brand continuity. Will has an attention to detail with colour palletes, layout and design, so extra time was given in this area. The aim was to run the project over two phases, the initial rebuild to improve site structure but importantly give him the room to add the unique services his company offers in phase 2. This phase is where the SEO strategy comes into play, ensuring that each service ranks for on Google in his region.

Ensure brand identity is preserved
Build a mobile optimised website
Organic SEO for increased Google rank placement
Create custom graphics for web and social media

eCommerce Design

The aim of this project was to migrate an exisiting WooCommerce site which was too complicated for the First Medical Training team to update. With extensive experience with Shopify, the New Horizon Digital team quickly and efficiently migrated the existing products to the new platform.

The next challenge was completing the Basic SEO for all products and services on the website which had not been carried out of the WooCommerce site. Once this process was completed we carried out training with the First Medical Training team to ensure that they were comfortable managing the basic tasks of adding and editing products on their new Shopify ecommerce site.