SOFineArt is the gallery and online store for artwork by Sandra Openshaw. Sandra started drawing and painting in 2019 and contacted us to develop her digital presence.

About The Project

Sandra C Openshaw is a growing artist based in South Yorkshire. She approached us through a referral from a client of ours, First Medical Training. Since starting to draw and paint in late 2019, more and more clients and referrals started coming through for commissions.

Sandra decided she needed to increase her digital footprint to take her passion to the next level.

Project Goals

website | Graphics | SOCIAL

This project was all about building a brand identity focused around a smooth ecommerce website. The aim to allow Sandra to show off her artwork online and allow customers to order prints while keeping the feel clean feel she brings in her art.

Develop a brand identity & logo
Build a mobile optimised ecommerce website
Create custom graphics for web and social media

eCommerce Website

The first challenge was building a brand that reflected the business. Sandra had a Facebook page which used SCO.FineArt, her intials and what she does. Our aim was to help build a memorble brand name and web address for her. We found which uses her initials and is a great play on words and build a simple, effective logo.

We then used the logo with the web address to watermark her artwork to protect her work and advertise her brand and website. We also incorporated the artwork into graphics for both Instagram and Facebook posts and stories.

The Results

Generating More Commissions

The website was launched at the 3rd March 2022. Within the first month, the combination of the change in social media strategy and new website has developed a new commission every week.

The new graphics are in place on the site and the watermarked images are being used on social media. The new branding and logo is used in print media and on all artwork.



Sandra Openshaw

I was recommended by a very close friend to contact Alex at New Horizon Digital if I wanted a professional looking website that was user friendly and easy to update myself. Alex understood exactly what I was trying to achieve as I am starting out on a new career path as an artist.

He developed with fantastic creative ideas along side me giving fantastic structure to something I didn’t have a clue about but was trying to articulate what my vision was, he was very easy to work with and I would highly recommend him without a doubt on his abilities no matter what the subject was. Thanks so much for your guidance and personal touches you have been invaluable and I couldn’t have been more delighted with my new website!

Thank you, Sandra