What Are Backlinks
Backlinks are one of the most valuable resources for your website. Not only do they help build your rankings, but also increase traffic and visibility on other sites! In simple terms, a backlink is an inbound link to a page on your site or an external link that points to another page or website.
Search engines such as Google, Bing or Duck Duck Go look at backlinks to your website as an indication of good quality content that supports the website containing the link is coming from, Pages on your website which have more links from other sites to them higher on the search engine results pages (SERPs) as the search engine deems the page as a higher quality page.
The Importance of Backlinks
We often get asked if backlinks have a big impact on SEO. The short answer is yes, absolutely.
According to Ahrefs, one of the leading SEO tools for link building and keyword research, out of the 9 most important ranking factors that Google takes into account to rank websites “backlinks are arguably the most important ranking factor”.
Once you have built your website, one of the most important things to include in your SEO strategy is to develop high-quality backlinks. But not all backlinks are equal.
Bad backlinks can have a negative impact on your ranking from search engines. These are sometimes referred to as Unnatural Links or